The best brands feel personal and make real connections with their audience. In a moment, people either sense value and authenticity, or they don’t and move on.

Why does your brand exist? Who it should matter to? What’s not working for them? How can we change that? These are generally helpful branding quesitons.

But while all businesses have certain things in common, local markets are so much more personal and nuanced than that. So asking the right questions — not just canned ones — helps us find far more unique qualities and opportunities to build your brand around. And that’s what makes it special.

Another important point is that humans are hard-wired to connect with each other, not with algorithms. AI can now mimic human communication, and people are sensing the differences. So more than ever, our brands need to pass the human "sniff test" to be trusted an valued by real people.

Our quest is to get to the heart of your who, what and why’s, and translate this into a local-centric brand that makes genuine connections with people who appreciate these kinds of unique attributes that set it apart. I’m here to guide you through the process.

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