The best brands are personal and make meaningful connections. To do that, we need to know what your brand’s purpose is, who it should matter to, and why. Then we can capture it’s unique identity with style, personality, and authenticity.

From there, it’s about sharing your brand story with the right people, in the right places, at the right times, and in the right ways.

Ai now makes it easy to generate content. Designs, copy, emails, you name it — I use it all the time. But I’m also it’s filter. Because brands are built on emotional perception. ‘Value’ is a feeling, it’s not just binary.

But Ai isn’t emotional or organic, so it can’t feel stuff like we can. This means that if your brand’s audience is human, there’s a very good chance they’ll want your brand to feel human, too.

When we get call center robots on the phone, are we psyched? Heck no! They can help guide and instruct us, but they mostly annoy and frustrate us because humans get us, robots don’t, and we know this.

And that’s branding: connecting on a human level that feels personal, helpful, even delightful. At least until we all get chip implants!

As for us humans, the hardest parts of branding and storytelling are intuitive; being able to sense what not to do, as well as what needs to be done, to bring our brands to life.

Let’s talk